Creating future brands

We are Light+Dark… We love branding and the thinking behind it. We love dogs, wine and business owners who are as passionate about their business goals as we are.

We believe

Customer service is the number one priority. Every business should share in the enjoyment of the journey to create their brand.

Brand Strategy Workshop

What makes us so special?

We don’t just want to work with you. We want to invest in you and your business. We’re not into set-and-forget and waiting three days to call. We like relationships, commitment, and straightforward communication.


Brand Strategy
Identity Design
Brand Messaging

Sarah Cowan

Meet the Founder

Sarah Cowan - Brand Strategist

Sarah was born and raised near Orange in country NSW before moving to Melbourne in 2013 for love and to chase her dreams of working in the design industry.

After several years of building her skills and meeting like minded people, Sarah created Light+Dark Creative Agency with fellow designer and friend Eddy Sara, a talented designer, illustrator and artist.

Together their design studio assisted small businesses and start-ups in their graphic design needs. Fast forward to 2018 when Light+Dark Creative Agency transformed into Light+Dark Creative Studio with Eddy changing focus and shifting to the world of illustration and art, and Sarah remaining the Director of Light+Dark.

Sarah’s vision for Light+Dark Creative Studio is to create an enjoyable business that allows her to collaborate with passionate, inspiring leaders to create dynamic brands, coupled with her passion for working with entrepreneurs, discovering other businesses and how they work, Sarah strives to produce exceptional brands and happy clientele.


Our Clients

3MBS Fine Music - Melbourne
Anglicare Victoria
Freccia Azzura Sports Club
Eastern Palliative Care
For the Love of Social
Light and Dark are a great agency who have done a range of work for me in my role at Jesuit Social Services. Always fast, creative, well priced and easy to work with. Highly recommended!
— Andrew Yule, Jesuit Social Services, Melbourne
We’ve worked with Light and Dark for numerous years. They are a creative, fun, and committed team that has done amazing work for us, constituting a large part of the artwork and the graphic design for our business, and we’ve never been disappointed. They listen to their clients and work with them to achieve amazing results. Highly recommended!
— Mauricio Ruiz Cantú, Juguette Wines, Mexico
We are new real estate agency and have light+dark helped us design our business card and stationery set.
We were very pleased with the results and impressed with their customer service by Sarah and her team. She’s very helpful and pay attention to details. Well organised with different selection of suppliers and following up the production. Thank you very much, Sarah. Highly recommended.
— Rae Kang, JD Real Estate, Box Hill